April 16, 2010, the dawn of the "Earth Day", Shanghai, Coca-Cola China and its three bottling group - Swire Beverages, Coca-Cola China Industries Co., Ltd., COFCO Coca-Cola Beverage Co., Ltd., as well as independent a bottler, Coca-Cola Co., Ltd. Zhuhai jointly issued the "positive good life" sustainable development strategy of the Universal Declaration.
Coca-Cola Greater China Sustainable Development Director Chen Xujing said: "Coca-Cola Company has launched this concept, because the entire world are focused on the subject of sustainable development from a business perspective, Coca-Cola in business development and sustainable development establishing a strong link between, and the Live Positively concept to convey to the public, our employees and consumers to promote the concept of sustainable development has become the consensus of the social life. "
Coca-Cola believes that the "positive good life" and represents the commitment to sustainable development worldwide, this is not a business task can be completed, and the needs of governments, NGOs and consumers to work together to achieve. Thus, Coca-Cola has been working easy, creative activities to attract the participation of consumers and collaborators.
During the 26th Shenzhen Universiade, as a global partner of this international sporting event, Coca-Cola launched the "old bottle newborn also treasure the earth" campaign to try to appeal issued to young consumers experience a lively and interactive manner. During the event, the consumer to "Happy Hwan motivation delivery of an old beverage bottles, a surprise gift of a limited edition Coca-Cola Company, as a" treasure "of the rebate. Meanwhile, Coca-Cola has also opened the online platform, the concept of environmental protection in the form of interactive games with prizes, to convey to the audience. The whole event affects more than 10 million people within a week.
Speaking about the event's creative process, Chen Xujing said: "We want young consumers to pay attention to environmental protection in order to reduce the impact of plastics on the earth's resources and the environment, Coca-Cola in the production sector has taken many measures to reduce plastic usage to promote the development of light flask, bottle of vegetable fiber, etc., at the same time, we also hope that the society as a whole are able to realize the value of the plastic on the ecological environment and its recyclability. then, to consider the adoption of such a happy recovery activities, to expand the influence of this concept. light of our own to do is not enough, and a viable platform for cooperation is an ideal choice. Shenzhen Universiade slogan is 'green Dayun', we feel that this is a very good opportunity. environmental needs and called on the government, we have the ideas and creative programs, combine to give consumers a platform to experience the joy brought by the environmental protection. "
Coca-Cola within the system, as well as a variety of interesting ways to practice "positive and optimistic a better life. For example, in September 17 of each year International Coastal Cleanup Day, Coca-Cola China organization employees and their families to the beach up the entire family to "clean up the beach, bottles, stone, waste paper and other garbage will be picked out can be recycled recycling bins to take away. Chen Xujing said: "employee family with clean beach itself is a happy family activities. In this way, we have a happy and interesting way, so that every family have become the practice home of the Live Positively."
Chen Xujing introduction, Coca-Cola system, the task of sustainable development is not a department, but throughout the company's strategy, each department's daily work with this idea together.
In October 2011, the Coca-Cola factory in Dongguan, the U.S. Green Building Council's LEED Platinum Award. Where, in addition to large-scale use of renewable energy in order to achieve the environmental objectives, about 95 percent of the employees can receive natural sunlight to reduce energy consumption at the same time, also contribute to the health of employees. It can be said that in the beginning of the plant's design, it has been integrated into the concept of reducing carbon emissions. Development and day-to-day operations of the company to operate in accordance with the same principle. Compared with 2004, 2011 Coca-Cola plant water use efficiency has increased by more than 35%. Coca-Cola plant has a wastewater recovery, all the used water can be recycled and used to maintain the garden, toilet flushing and so on.
Each link in the development, production and sales promotion, Coca-Cola into the concept of sustainable development, positive and optimistic a better life "is not a short slogan or CSR activities, but part of the Coca-Cola's global strategy has been internalized as the existence of genetic type, imperceptibly changing the Coca-Cola and its community in which the business environment - although this is not a business goal. In this regard, Chen Xujing said: "We believe that when a company started to pay attention to the social and consumer issues of common concern, consumers will give the company a corresponding return. Course, this is the decision of the consumers themselves, rather than Coca-Cola can the goal of sustainable development strategies where. "
No comments:
Post a Comment