Site Using Google Webmaster Tools To Diagnose

Diagnostic site each SEO must grasp one of the courses, how fast and accurate diagnosis of a website can be tricky, planning a step-by-step routine will not miscellaneous but no chapter. I SEO blog will share with you how to diagnose the site, what should pay attention to what in the diagnostic process.

First, we need to use Google Webmaster tools, this software is very powerful and free, one of the essential tool for SEO personnel can be described as the tool of choice for diagnostic site. Below for the system-by-direction detection.

First, the robots.txt file

The entire site can not be included under fire a directory, all pages are not included, often because of the robots.txt file is a mistake caused by network management tools crawlers permissions section shows the robots file content can be crawled by Google that enables website owners friends at a glance, can determine whether clerical errors, and modify in accordance with this feature. And there are automatically generated function of the robots.txt file, one by one according to his method lists the robots file's contents.

Second, set the preferred domain

There will be general site with www and without www URL of the two, and want to SEO then you need to do a 301 redirect, that is, to make of them a URL automatically jump to another URL in Google Webmaster Tools an option that is preferred domain set, that is not a 301 turn to set the preferred domain, Google will this URL as the main URL included, of course this is only for Google's approach, if you want all search engines are only included a URL would need to use a 301 redirect.

Third, the keywords

Diagnosis of a website is not just the site the surface, keyword ranking analysis will bring a great harvest, keyword ranking means that the extent of site optimization, keyword ranking also decided that this time effort performance, so must make a detailed analysis for keywords Keywords query the Google Webmaster tools, analyzed for each keyword that enables website owners at a glance, the data do not tightly only the top, as well as click number a collection of click-through rate analysis.

Fourth, the external links

External links to test the quality of your work, another foreign chain can significantly improve your site's ranking, of course, the premise is the need for extensive outside the chain of The external links listed in the network management tools can make SEO a glance to see what pages are most popular on your site to attract the most external links.

Fifth, the site content

Keywords part of the network management tools are actually listed the most common keywords is crawled by Google on the site. Clearly these are the most common keywords that reflect the theme of the site's content. Here are the keywords, page, home page copywriting and modification of important significance.

Sixth, the internal links
Webmaster from the website internal link structure can largely determine the whether there are significant deficiencies. If the station is the main navigation Category Home very low number of internal links, it is likely there is a problem with the navigation system.

The number of links within the role is to reflect the site contains a number of pages. Google's site: command is not very accurate, but now more and more inaccurate, and often do not reflect the collection of figures. The total number of internal links in the network management tools section lists the home page internal links, generally equivalent to the total number of pages indexed by Google, because each page of the website should have links to the home page.

Seven, to crawl errors and statistics

Crawl errors section lists 404 robots file ban can not be included in the page. 404 whether there is an error link is useful to check the website. For each 404, the network management tools are listed in the link to this web site that enables website owners to easily solve the 404 error links.

If the link to a nonexistent page, issued within the site, these links on the page link error. If the link to the page does not exist, other website owners can now try to contact each other to change the error link to the correct location.

Network management tools are also listed Crawl stats. According to the speed and crawl statistics can view the site from being crawled, so easy to adjust the structure of the site so that optimization is more convenient.

Eight, an HTML recommendations

Is to find the site may copy the content of the easiest way to view Google's HTML recommendations. If you check out the title tag is repeated, then the title tag repeat in practice often means that the page itself is repetitive, often caused by the structure of the site. It should be noted, sometimes the data listed in the network management tool is not complete, in general, the duplicate page title tag on the blog far more than two.

Nine to simulate spider

A strong tool, owners can now enter any URL on your site, network management tools will be issued to the Google spiders crawl the page content in real time and displays to grab the HTML code, including server header information and page code. Owners confirm the steering settings and check the server correctly returns the content helpful.

In addition, this tool can be used to check whether the page was hacked. Sometimes hacking into the code checks the type of browser, if it is a common browser to access user to return to normal, if it is the search engine spiders visit before I return to the hacker added by spam and link spam. So website owners to visit the Web site can not see the strange, the Google spider to catch not see the contents of the website owners. This tool can help website owners to check whether the page is a security vulnerability.

Ten, the Web site performance testing

Site speed is now more and more attention, not only may have an impact on the rankings, also have a significant impact on the user experience. Network management tool for web site performance section shows the pages average load time.

Site open time is not the Google spiders crawl the document to spend time, but the ordinary Google toolbar records a user opens the page take time. Server location does not affect the site performance section lists the data. Google spiders are sent from the United States, but the web server in China that does not mean than in the load time is longer, because Google is a record of the speed of ordinary users to access the site.

Often use Google Webmaster Tools to check web site that will let your SEO way to go more easily.

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Alibaba 13.5 Hong Kong Dollars Per Share, Privatization

Alibaba Group's B2B listed companies, privatization offer of HK $ 13.5 per share to acquire the remaining shares. Affected by this news, Alibaba opened today soared 42.27%, up to HK $ 3.91 reported at HK $ 13.16. Alibaba on February 9, 2012 suspension, has been in continuous suspension nine trading days.

Agreement of the privatization offer announced the privatization of the per share price of HK $ 13.5, the price is Ali Baba in 2007 the IPO offer price. The price than the last trading day of each share as quoted on the Stock Exchange of Hong Kong closing price of HK $ 9.25 premium of approximately 45.9%, but compared to the Alibaba IPO first day closing price of HK $ 35, the privatization price had fallen by more than 60%.

According to the announcement shows that the Alibaba Group currently holds 73.45% of Alibaba or shares of 3,673,985,314 shares of the basis of this privatization prices, Alibaba acquired the remaining 26.55% shares of HK $ 17.9 billion.

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Coca-cola: Positive And Optimistic A Better Life

April 16, 2010, the dawn of the "Earth Day", Shanghai, Coca-Cola China and its three bottling group - Swire Beverages, Coca-Cola China Industries Co., Ltd., COFCO Coca-Cola Beverage Co., Ltd., as well as independent a bottler, Coca-Cola Co., Ltd. Zhuhai jointly issued the "positive good life" sustainable development strategy of the Universal Declaration.

Coca-Cola Greater China Sustainable Development Director Chen Xujing said: "Coca-Cola Company has launched this concept, because the entire world are focused on the subject of sustainable development from a business perspective, Coca-Cola in business development and sustainable development establishing a strong link between, and the Live Positively concept to convey to the public, our employees and consumers to promote the concept of sustainable development has become the consensus of the social life. "

Coca-Cola believes that the "positive good life" and represents the commitment to sustainable development worldwide, this is not a business task can be completed, and the needs of governments, NGOs and consumers to work together to achieve. Thus, Coca-Cola has been working easy, creative activities to attract the participation of consumers and collaborators.

During the 26th Shenzhen Universiade, as a global partner of this international sporting event, Coca-Cola launched the "old bottle newborn also treasure the earth" campaign to try to appeal issued to young consumers experience a lively and interactive manner. During the event, the consumer to "Happy Hwan motivation delivery of an old beverage bottles, a surprise gift of a limited edition Coca-Cola Company, as a" treasure "of the rebate. Meanwhile, Coca-Cola has also opened the online platform, the concept of environmental protection in the form of interactive games with prizes, to convey to the audience. The whole event affects more than 10 million people within a week.

Speaking about the event's creative process, Chen Xujing said: "We want young consumers to pay attention to environmental protection in order to reduce the impact of plastics on the earth's resources and the environment, Coca-Cola in the production sector has taken many measures to reduce plastic usage to promote the development of light flask, bottle of vegetable fiber, etc., at the same time, we also hope that the society as a whole are able to realize the value of the plastic on the ecological environment and its recyclability. then, to consider the adoption of such a happy recovery activities, to expand the influence of this concept. light of our own to do is not enough, and a viable platform for cooperation is an ideal choice. Shenzhen Universiade slogan is 'green Dayun', we feel that this is a very good opportunity. environmental needs and called on the government, we have the ideas and creative programs, combine to give consumers a platform to experience the joy brought by the environmental protection. "

Coca-Cola within the system, as well as a variety of interesting ways to practice "positive and optimistic a better life. For example, in September 17 of each year International Coastal Cleanup Day, Coca-Cola China organization employees and their families to the beach up the entire family to "clean up the beach, bottles, stone, waste paper and other garbage will be picked out can be recycled recycling bins to take away. Chen Xujing said: "employee family with clean beach itself is a happy family activities. In this way, we have a happy and interesting way, so that every family have become the practice home of the Live Positively."

Chen Xujing introduction, Coca-Cola system, the task of sustainable development is not a department, but throughout the company's strategy, each department's daily work with this idea together.

In October 2011, the Coca-Cola factory in Dongguan, the U.S. Green Building Council's LEED Platinum Award. Where, in addition to large-scale use of renewable energy in order to achieve the environmental objectives, about 95 percent of the employees can receive natural sunlight to reduce energy consumption at the same time, also contribute to the health of employees. It can be said that in the beginning of the plant's design, it has been integrated into the concept of reducing carbon emissions. Development and day-to-day operations of the company to operate in accordance with the same principle. Compared with 2004, 2011 Coca-Cola plant water use efficiency has increased by more than 35%. Coca-Cola plant has a wastewater recovery, all the used water can be recycled and used to maintain the garden, toilet flushing and so on.

Each link in the development, production and sales promotion, Coca-Cola into the concept of sustainable development, positive and optimistic a better life "is not a short slogan or CSR activities, but part of the Coca-Cola's global strategy has been internalized as the existence of genetic type, imperceptibly changing the Coca-Cola and its community in which the business environment - although this is not a business goal. In this regard, Chen Xujing said: "We believe that when a company started to pay attention to the social and consumer issues of common concern, consumers will give the company a corresponding return. Course, this is the decision of the consumers themselves, rather than Coca-Cola can the goal of sustainable development strategies where. "